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Marketing Tips & Tricks

Welcome to the Halogen Digital Marketing Tips & Tricks blog. Here you will find useful marketing tips to help your business get noticed. Our SEO guides ensure your website is Google friendly and has the best chance of ranking favourably.

Marketing Tips & Tricks

Almost Everyone Does Social Media Wrong

"You need to be on social." You've heard it from every somewhat business savvy friend, relative, and associate. You've probably even heard it from us if you're an existing client... And it's true, if you're not using social media to your advantage, you're missing out on a huge opportunity for extra reach. It's very possible you already have profiles on…
Halogen Digital
28th December 2019
Marketing Tips & Tricks

What GDPR means for YOUR business

In recent months you are likely to have heard about GDPR, and may be wondering what it means for your business. GDPR is a complex subject that is confusing many business owners within the EU, and quite rightly many are concerned about what it means for their marketing and data collection going forward. (more…)
Halogen Digital
12th February 2018
Marketing Tips & Tricks

Is Bing “bigger than you think”?

This piece of information might come as a surprise to many internet users, and even the most savvy of searchers out there. According to a recently published Tweet from the Bing Ads team (see below), Bing enjoys a very respectable 23% share of the UK search market. But how accurate is this figure? We thought it was worth briefly diving…
Halogen Digital
26th August 2017
Marketing Tips & Tricks

The Perils of Duplicate Content

One of the biggest discussion points in the world of Search Engine Optimisation is Duplicate Content. It is often discussed in reference to penalties that have been imposed by Google.¬†However this is quite an exaggeration of the facts as websites are hardly ever penalised by Google for duplicate content, but individual pages may suffer. (more…)
Halogen Digital
23rd May 2017
Marketing Tips & Tricks

SEO Benefits of a Unique IP Address?

Generally speaking, in the past a unique IP address was seen as a positive quality signal by search engines; simply because hosting a on a dedicated service costs more than shared hosting, where many sites (1000+ in some cases) share a single IP. The reason for this is that there are a finite number of possible IP addresses, with the…
Halogen Digital
10th February 2017
Marketing Tips & Tricks

A Brief History of Search Engine Optimisation

So here we will give you a brief history of search engine optimisation. Most people today think that SEO all started with the worlds most powerful search engine. However it was not actually the mighty Google but an American engineer called Vannevar Bush. He was at the top of his game and was the¬†head of America's Office of Scientific Research…
Halogen Digital
11th January 2017
Marketing Tips & Tricks

Penguin 4.0 – Google’s Latest Algorithm Change

September was a strange old month with Google making a series of changes to their algorithm and it meant an extremely busy time for SEO companies like us! At the beginning of September we witnessed significant changes with search engine results. Fortunately for our clients they were mainly positive. Forums have been full of SEO's reporting that websites have been…
Halogen Digital
2nd October 2016