In the age of social media, how potential customers perceive your brand can make or break the success of your business. We offer affordable ORM services to organisations of all sizes.
What is ORM?
Online Reputation Management (ORM) is the creation of a strategy to enhance the public facing depiction of your brand, specifically in the online space. Within the last 10 years or more, the increase in engagement online via social media platforms has been immense.
If you combine this with Google’s huge increase in “searchers”, then we have a mass of online reviews, comments and articles that will either make or break you as an individual or a brand.
Fixing a Bad Rep
Negative comments can affect your brand. Whether on social media, a personal blog, or particularly a news site. Customers will often see this information alongside your own website when searching for your business.
Our solution to the problem is two fold. Reduce the prominence of the bad stuff, and replace it with positive stories about your brand. Reputation repair isn’t quick, but our results speak volumes.
This process isn’t just for companies. After all, your name can be a brand too! Often called Personal SEO, the same concept can be applied to individuals; great for combating smear campaigns and rebuilding reputations.
Keep it Clean
Once your reputation is lily white again, our specialist search and data mining tools allow us to monitor worldwide searches for you or your business.
Search and Destroy
The final piece of the Reputation Management puzzle is to monitor the search results on an ongoing basis to ensure you’re the first to know about any changes to the status quo. Once a potential thread is detected, we can immediately begin work to neutralise it.