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SEO Benefits of a Unique IP Address

Unique IP Address

As Halogen Digital clients will be aware, the IP addresses assigned for all our hosted websites are 100% unique, and are each used only by one domain for a variety of benefits. Generally speaking, a unique IP address is seen as a positive quality signal by search engines; simply because hosting a on a dedicated service costs more on shared hosting, where many sites (1000+ in some cases) share a single IP. The reason for this is that there are a finite number of possible IP addresses, with the ever-expanding world of technology using more and more as time goes by. Continue Reading